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Olympic Expo

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2017 Beijing Olympic Expo

As part of the 2018 World Winter Sports Expo, to celebrate Beijing hosting the 2022 Winter Olympic and Paralympic Games, VX Entertainment designed an immersive art exhibition, which involved reproducing historical and cultural elements of the Olympic Games, in the main hall of Imperial Ancestral Temple, Beijing.

To convey the passion and excitement of the winter Olympics we brought to life a fully immersive snowmobile experience, using widescreen 3D, panoramic, 180-degree projection mapping, and a customized holographic stage, audience members were made to feel as though they were speeding along on a real snowmobile. Vice President of BOCOG Samaranch Jr. and Olympic champion "Ice Queen" Li Nina had their holographic images vividly reproduced on stage, where they were able to interact with the hosts. The technical achievements of this exhibition were highly praised by the Director of the General Administration of Sport of China, Gou Zhongwen, Mr Samaranch Jr, Olympic table tennis champion Deng Yaping, “Ice Queen” Li Nina, and other leaders of BOCOG.

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